Put Lipstick On The Pig

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With a new year upon us, I’m sure many of you have some big, fat, hairy goals for 2019. Whether it’s to double your revenue, make a big purchase, check off your bucket list, or make more time for something that’s important to you, goals can feel a little scary.

You’ve probably heard of SMART goals – Specific, Measurable, Attainable, Relevant, and Time-bound. At Asentiv, we take it a step further with SMARTIES – Inspiring, Exciting, and Stretch you beyond your comfort zone. It’s this extra part, the part that gets you stoked and chomping at the bit to get to work that is what I feel is the most important factor in keeping the fire under your ass burning. I like to call it “putting lipstick on the pig”.

In this context, “putting lipstick on your pig” means dressing up your big fat hairy goals and making them beautiful. It’s not about just setting a goal to bring in 10K a month in your business. It’s about what your life will look like, smell like, taste like, and feel like when you have that kind of revenue. Visualize the impact achieving your goals will have, in vivid detail. How will it improve not only your life but the lives of others? Now put that into a catchy, repeatable, inspiring, motivating phrase you can chant in the shower. This is the kind of stuff that converts motivation into being driven. It keeps you going through the nitty-gritty unpleasant stuff you come up against as you work towards your goal. You need some big, bold, red hot lipstick on that pig, trust me.

By now, I’m sure you’re probably wondering what kind of lipstick my pig is wearing. I can see it from a mile away. Since I wrote my first vision statement in 2013, the focus has been on leaving a global footprint. It’s about positively impacting as many lives as I possibly can with my team through coaching, mentoring, and speaking. It’s to have the freedom to travel and work from anywhere, to have a fluid lifestyle that has no limitations. It’s time to take this show on the road! I’ve been holding this vision close for a long time now.  Living it, breathing it, saying yes to it even when I didn’t know the how, the when or the where, being open to whatever was to come and still staying focused keeping my eye on that lipstick. And guess what?!?! I was asked to step into a new role, a global role, at the end of 2018. I’ve accepted the position as COO of Asentiv that will further support me to live this vision.

In the beginning of 2018, I didn’t know how this year would finish, or that this opportunity would be in front of me. That’s the power of vision. When it’s clear enough and you align your life with it, sometimes it carries you past even your biggest, hairiest goals. My lipstick on the pig gets me up for 4 am conference calls to chat with people halfway around the world. It carries me through airport security and long plane rides. It helps me make decisions and say “no” when something doesn’t fit with it. As you move closer to your vision, the path you walk gets narrower and narrower. Recently, I’ve had to say some big “nos”, like stepping down as Area Director for my beloved business networking group, and turning away certain clients, because they no longer align with my new role and where my vision is carrying me. It’s not a selfish thing. It’s acknowledging that I can no longer serve them in the way that they need.

As you put lipstick on your pig this year, I challenge you to play bigger than you are. Dream more than you have ever dared, and lean into what could be even when you cannot clearly see the end product. Let your “why” drive you and your lipstick guide you. Imagine yourself in a larger sandbox than you think you need, and dive in!  

I’m here to reassure you that you will grow into it.

About Lynn

People and possibilities. These are the two words that motivate Lynn Howard, owner of Asentiv Hawaii. She lives by the motto “No excuses, only solutions.” As a business coach, her passion is to inspire others to achieve their own success by believing in themselves and

taking action to overcome adversity. She is blessed with a delightfully snarky sense of humor, which provides comic relief when doing difficult ECC work with clients. An adventurous spirit, she loves to travel and has visited Indonesia, Bahrain, Thailand, Peru, and Columbia. She is based in Kailua-Kona, Hawaii.